I’m not political, in my game you have to deal with all sorts, I even work with lawyers. However, now that the Right Honourable Dave Cameron has declared himself middle-class and what with him having £70m in the bank and a Baronets daughter for a wife, it seemed to me that those of us who thought we were middle class had better up our game.
I have been deep undercover (Sloane Square), to bring you the guide on how to move undetectably through the ranks of the coalition babes. It’s never been more important to have a middle class home and lifestyle. Here’s my guide to what’s in and what’s out. All hail Sam Cam.
Boris bikes. For when you don’t want to get the brand new Range Rover Sport out, nothing shouts ‘I’m coalition middle-class’ better than one of Boris’ bikes.
Audi R8 . drive it round Notting Hill streets dead fast, especially when you’ve got nowhere to go.
Staff. Yes, you can call them that again. even though last year you called her an au-pair. Make sure they’re multi-lingual but preferably Mandarin speaking, East European is so last year. In addition, a Filipino maid sleeping off the kitchen is the pinnacle you should aspire to.
Ballerina flats. Blue for Waitrose, Red for the school run, (so the Mums think you’re racy), and Animal skin for Kir Royales with the girls.
Byrons Burgers. Posh burgers and Boris’ favourite family watering hole. There are no plastic gifts for the kids which is obviously a good thing.
Brio. Wooden toys for the kids are de rigeur. They won’t play with them but that’s not the point. They cost a bomb and they’ll look fab on the shelf
Laduree macaroons. Five quid a bite.
Chandeliers in the kitchen. Yep, I know, how d’ya get the chip fat off all those dangly bits? Please! That’s the Filipino’s problem.
Lacanche. French range cooker. Get the blingiest one you can, the more gold the better. Stretch yourself and go for the £37k one.
Dyson air multiplier, only for show, who needs a fan in the UK anyway but they are expensive and everyone knows that, so perfect.
Daylesford organic, favoured watering hole for Yummy Mummies. Eight quid for coffee and a cake shows everyone you have money to burn, which is the point, innit.
Festivals, Pricier, colder and far more miserable than a week in Barbados but you’ve gotta be seen there. No tents, it’s got to be a Yurt or a Winnebago. It’s all about ‘Glamping’ these days.
Flat White. Cappuccino’s and lattes are so last year. The flat white is the only one to order, it’s erm, not frothy man.
X Factor. Simon Cowell is rich, he’s blingy and he’s unrepentant. Your perfect role model, watch it.
Apropos glass box extensions. Bolt them onto your Edwardian semi for that contemporary feel of space and light. Ignore the soaring temperature and the green slimy roof you can’t reach to clean.
Harrods. Trust me, Qatari’s are much cooler than Egyptians… Watch out Selfridges.
Kiehls moisturisers and shaving stuff for men. Just make sure your purchase comes in a Harvey Nicks bag for perfect metrosexuality. Less than 16 squids on shaving foam? Shame on you.
Baby names. If it’s a boy, name it after a pet. Felix, Oscar, Buddy. For girls name it after a place. Florence, Sienna, India. I shall gloss over the fruity ones thanks Gwyneth Paltrow.
Monmouth coffee. Never heard of it? Tsk.. it’s the only coffee to have in your skinny flat white.
Garden office. Insulated, heated, and painted in one of the latest ice cream coloured pastels. Gingham curtains and you’re all set for that ‘Calamity Jane does the coalition’ look.
Skandium. Scandinavian furniture. Sorry, Scandinavian furniture that’s even too expensive for the Scandinavians, so they sell it in Knightsbridge.
Divertimenti. When you’ve been in Skandium pop down the Brompton Road and buy all your kitchen stuff here. No, £35 for a melon baller is not too expensive.
Superhuman. If you don’t have this bin, the two compartment recycling one, your truly middle-class guests will truly gasp in horror.
Google Street view on your car Sat Nav… OK, it only comes on the new Bentley Continental, but whats wrong with that? Just make sure it’s Azure blue.
iPhone 4, iPad, anything Apple. Obviously.
Photo volcaic anything. Inefficient, expensive and ugly. Attach to the roof to make sure your neighbours can see them, they shout ‘I’m rich, so can afford to look green’.
Sub-Zero. The only fridge freezer to have. Ten grand, don’t argue.
M&S frocks, befriend the chairman to have a bespoke one made. Ideally it should have a pussy bow for that real Tory wife style.
Wellies. Jimmy Choo or the latest Hunters are the only ones to have. Multi-coloured Cath Kidston-esque ones are only for Chav’s. There.. I’ve said it.
Aga. Not blingy or expensive enough. As for the Emma Bridgewater spotty one, it was never in.
Cath Kidston, at blo*dy last. Seeing her oven gloves on the reduced shelf at T.K. Maxx made my 2010.
G-Wiz. Apart from looking ridiculous, owners are discovering the £3k cost of a new battery. Coming to a tip near you soon.
Henna Tattoo’s. Embraced your ethnicity?… No of course you didn’t look patronising and silly.
Prosecco. It’s the real stuff or nuffink.
Cupcakes. So last year sorry… it’s all about Macaroons for you now.
Fairtrade. ‘Fraid that’s a bit last year what with all them air miles. Supporting the Cotswold smallholder who hand washes his fake parma hams is much more Dave.
Green and Blacks chocolate… they sell it in Somerfield for God’s sake.
Prius. Laughing stock, don’t do it.
Au Pairs. See ‘staff’ above. ‘Au pairs’ doesn’t work anymore. Kerry Katona has one.
Nespresso. The beloved ‘pop it in’ plastic coffee maker beloved of Journo’s and Foxtons receptionists is out. Simples.
Feature walls. How long could anybody look at cerise and silver peonys the size of your head anyway.. good riddance.
Just when we’d learned to drink Prosecco instead of Champagne and almost felt good about driving a Prius, we now need to up the ante on overt consumption. Just think 1980’s. If your Mother says it’s a waste of money, you’re right on the money, because the ‘innest’ thing of all is CASH. If you’ve got it, flaunt it.