A current search of mine is for a ‘do-up’ in prime central London. Lick of paint, add a white shiny kitchen, do a Kelly Hoppen greige on it and flog it on for a few more pennies. You know the score, I want crummy.. Gotta be easy eh?
It seems everything in London has already been ‘greiged’. Prime London is a sea of wide boarded light oak flooring and grey velvet sofas with grey velvet cushions. Everywhere is dressed with ‘stupid silver stuff’ (I don’t call it stuff). Silver lamps, silver objets, glass and silver tables. Silver antelope heads, silver sunburst mirrors. Every kitchen has white Corian worktops a Prosecco cooler and a three foot high tap that sprays your crotch. Hi-tech everything is de rigeur- you need a masterclass with Stephen Hawking to switch on the lights.
With price per square foot the Holy Grail of London property, every square inch has been eeked out. Meedja rooms are hewn from the subsoil. There are ‘sort of’ kitchens squashed into corners of living rooms. Mezzanines scraping your head to provide a curtained master bedroom (no sex please, I have a mezzanine) and bathrooms so small you can brush your teeth and shower your bum at the same time.
But they do come with a new and rather desirable upside now hitting my in-box- a price reduction. This is because little of the money sloshing around prime central London (and there is plenty) wants them. What this cash really, really wants is a doer-upper, with a chance to make a swift buck and to greige it themselves. And they will pay for the privilege. Really pay.
Each day I call Agents and scour properties for tell tale signs of ‘tiredness’. Any opportunity to dig down, build up or plonk on a side return is pounced on by me… I am closely followed by the jangling coins and the quivering jaws of every Tamsin, Dicky and Henri with a trust fund, bonus or a dodgy accountant.
The zenith of property finds is the ‘old lady dowager just died’ property. No mourning in London. Pink bathrooms, an old electric ring cooker in the kitchen and a smell of wee are guaranteed to send buying hearts across London pounding. At one of these rare occurrences recently I was milling with a throng of unshaven geezers with steel toe caps peeling off ‘monkeys’ to the cabbie. Long tressed Chelsea housewives with iced expressions and City boys arriving courtesy of their Addison Lee corporate account. All eyeing each other up venomously and all with a determination to pay whatever it takes to get it. It’s crummy, so it’s very yummy. The get rich quick crowd and the Chelsea Sarah Beeny’s fight to the best bid death.
And, you know what? They will pay too much. They will add a mezzanine, pay £500pw to rent velvet sofas and they will greige it. They will whack it on the market at an outlandish sum and find that it sits – and sits, because almost everyone is looking for a ‘do-er-upper’ just like them. Then they will reduce the price (because they have borrowed up to the hilt) until they just about claw back what they spent on it.
If you want a home and a deal in Prime Central London- don’t dismiss something fully blinged and horribly over-spent on with the oft heard words ‘I’m not paying for someone else’s profit’, because you probably aren’t.
Instead, why not kick off your Tods on the underfloor heating and enjoy the spoils of someone else’s pricey re-plastering, re-wiring, re-plumbing. Take their Miele appliances, the latest Megaflow system and the expensive flooring. You don’t like the mortuary style kitchen? then replace it. You don’t like the sanatorium white walls, paint them.. buy right and you’ll probably still be in credit. And best of all leave them with their months and months of negotiating with planners, screaming at labourers and sleepless nights as their overdraft facilities slipped away, along with any profit. In the fiercely competitive London market the ‘done ups’ are often a much better deal than the ‘do-ups’.
Crummy is currently far too yummy for my taste. Perhaps the cleverest thing to do in the raging price seas of London is to un-do it up?