Property market predictions for 2017, I guess?

Featured

I read a little piece by Graham Norwood in Estate Agent Today where he touched upon property pundits such as myself and the far more esteemed spending the last few weeks of the year making property predictions. With a lightness of touch he also suggested that this might be a slightly trickier job than us pundits make out. In fact, I could almost make out a sote voce suggestion that we might all possibly be guessing. Guessing!

Oh Really?

Well I’m hurt. Frankly we are all immersed in the property market and talk to vendors and buyers all day long. We have seen it all, been there, done that. Some of us even have qualifications, (not many). Rest assured, what goes around, comes around, the past, as everyone knows dictates the future and we have some whopping crystal balls that we are brilliant at swinging around.

But maybe he has a microscopic point because in order to predict the future one  probably should have ‘been there before’ (I checked, I haven’t) and also one probably has to be a little bit certain about something. Just something.

And there’s the rub. Brexit, of exactly what can we be certain?

Will it be a soft Brexit? (a definite maybe but what does that mean anyway)

Will it be a hard Brexit? (Ooh, I hope not, really don’t like the sound of that)

Will they cancel Brexit? (don’t get me excited)

Will we just pretend we have Brexited? (that’s a thought, I can keep a straight face)

Will Boris Johnson be inappropriate with Madam President and screw all future US trade agreements? (hey ho, who needs ’em, the US will be so uncool without Obama anyway)

Will Liam Fox slip too many buddies into Cobra meetings and Putin gets the nuclear codes? (Army wives really, really shouldn’t joke about that stuff)

Will all our financial institutions flee to Frankfurt? (a little sob from me as all those potential Chelsea townhouse sales tumble).

Will the pound plummet so far that all our overseas holidays terminate at the Isle of Wight?

Will Mascarpone and Parma ham get slashed from the Waitrose Essentials range?

So many questions, however, the big question, the one that constantly chases me down the street, across the social media strata and in the queue at Waitrose is as always, what are house prices going to do?

Well that depends.

It depends on Brexit, it depends on the pound, it depends on people thinking they will have a job next week, it depends on whether they think houses will be worth more or less next year. It depends on how confident people are of their future. It depends on prices at the pump and on the supermarket shelves. And It depends on whether Brussels are feeling really, really vindictive. Above all it depends on our ruling politicians having the slightest slightest clue – and frankly I am not depending on that.

So grudgingly I have to admit that Graham may have a point, I think perhaps there will be a little bit of guesswork going on. Nay, quite a lot, nay, probs wouldn’t trust any of us. Especially the ones who shouted ” Brexit is having NO EFFECT WHATSOEVER”, on July 1st 2016 (oh yes, I remember you).

However, humour me.. I do have one surefire, rock solid, safe as houses property guess for 2017 (but please don’t get excited if you’re outside of Zone1)

In 2017 more foreigners will buy property in the UK than in 2016…

Stick that in your Cuban cigar and smoke it Nige.

 

 

 

 

 

 

 

Bricks and mortar bombs – The London property market

Featured

It’s fun and games on London’s property battlefield this year and to be fair, the Shires are seeing the same. Anything half decent coming to the market is swarmed upon by battalions of buyers. Mass viewings are becoming the norm. A recent ‘viewing’  I had of a £4m Chelsea house saw 40 people through the door in two days. A Berkshire waterside development a few weeks ago saw 250 viewers at it’s launch, (pre-floods!). And if you want a ‘do-up’, bring body armour. It’s a war out there.

Those new to London house hunting, start their search with the confidence that with a million quid sitting in the bank, they can wander the streets of London chased by salivating Agents flinging gorgeous properties at them. Err, no. They’re just joining the herds of others with wads of juicy cash being treated to a taste of cattle class. Make no mistake, the London property market is swimming in lolly.

It’s different this year because the Brits are back. So it’s not just soiled Asian notes being thrown at everything, it’s also the flush Canary Wharfers, the Trustafarians, the middle aged Brits who are now confident enough to dump their cash into property stock. But unfortunately the amount of stock hasn’t really risen much, so the supply and demand mismatch continues.

Asking prices have always amused me and currently pricing varies from ‘they’re having a larf’ to the increasingly popular ‘under-price and create a frenzy’. And that is precisely what we’re getting. A frenzy, a battlefield, bidding wars. Bidding wars every flaming time and to increase the joy threshold, estate agents are quickly falling back to their default setting of ‘sod the buyer, plenty more where they came from’.

In fact every property we have bought in the past six months has been against the backdrop of other rampant bidders and often sealed bids. On each occasion my clients have turned to me and said ‘I don’t want to be involved in any bidding war’. Because to be honest, it does feel terribly un-British all this bidding war stuff. Unfortunately there is a simple and blunt response to that – well you won’t blo*dy buy anything then.

The reality is that lack of stock, loads of good buyers means only one thing, you have competition and in a war that means enemies. Buyers better get used to it. It is a war out there but it’s a psychological war.

Bidding wars, sealed bids and all that jazz can turn warriors into lily livered cowerers. It is easy to become disheartened and throw the towel in at the first hint of competition and it’s particularly scary when the impersonal ‘best bids by 5pm friday’ email hits the inbox.

But you really shouldn’t be put off. Without wanting to sound like I’m bragging (well a little bit, you have to take it where you can) I have sat here and realised that I and my colleagues have won every ‘bidding war’ we have ever gone for – and not overpaid to do it.So, how do you do it?

I am tempted to end this here with a cheeky ‘call me, hire me, pay me’  but heyho, I’m a fool to myself.

Well half the battle is to actually be in it (to win it, as the saying goes). You won’t buy a home hiding in the trenches scared or in a huff. Sounds simple but rest assured many good solid buyers are doing just that, running scared, white flag aloft at the first whiff of competition, so there’s some of your competition gone for starters. Don’t be scared off, if you’re offering, you’re half way to buying a home.

Part two of the secret to success is all about relationships. Actually, let me clarify that – it is ALL about relationships. Men and alpha females tend to glaze over when I say this and throw withering accusations of weakness at me. Because people commonly seem to think ‘tough negotiating’ means aggression. It’s a war so lets go in all guns blazing, show them how tough we are, pop some smoke.

Nope. Doesn’t work. Because people, funnily enough like to do business with people they like. And these ‘look at the size of my wad’ Captain Flashhearts, send them scurrying for the ‘no likey, no lighty’ button.

The Agent knows that if you’re a pain in the butt at this stage, the next few weeks of sales progression is going to be a right old nightmare. Trust me, Agents are people (no really), and if they can influence the Seller to avoid someone who is likely to give them hassle, they will.

The meek, insouciant, no head above the parapet approach doesn’t work either, you’ll just be mown down in a hail of indifference.

The key to success is building a relationship with the Agent and ergo the seller. A relationship which cements the fact that you are a good buyer. You have funds in place, you have a proactive solicitor, you are desperate to buy it and you won’t mess around. This is so often far more important to the seller and agent than a few extra grand from some bolshy Rambo.

Because no matter what price you offer, you are unlikely to get it if the Agent doesn’t know who you are, what you are and if you’re a safe bet. Really helps if they like you too.

Whilst you need to develop a relationship with the Agent that gives them peace of mind, it is a two way street, you also need to develop one so that you understand the Vendors position. It is rarely the one with the most gunfire (money) who wins the war. There are usually many other things that could sway them in your direction. You won’t know that unless you are eyeballing and talking and asking. Then your offer can be tailored to what the Vendor wants. At the risk of repeating, it’s rarely just the money. Some Vendors hate the idea of developers buying their home. It could be timescale. It could be fear of you being a flaky buyer. I’ve even won houses by saying we’d take on the blo*dy cat. You won’t know what the Vendor wants unless you have a relationship because if you don’t know what they want, you can’t offer what they want.

We all know the UK property market is far from ideal, I become all misty eyed dwelling on the good old days of using wit, diplomacy and empathy to chip the asking price, not add to it. The days when properties came on at ‘a bit too much’ and you offered a ‘bit less’ and a deal was done with all parties feeling they’d scored rather than been screwed. There’s nothing I (and believe it or not most estate agents), would like more than a balanced property market where supply and demand were fairly matched and it was all terribly British and respectful. But it ain’t. And if you want to buy a house, flat or shoebox in London, you’re going to come up against it and you need to meet it head on.

Neither lily livers or egos win the war. Don’t be put off by the fearful term ‘bidding war’. Gird your loins, throw your intellect grenade, and fire your charm offensive, they’re deadlier than you think. Also they cost nowt, nobody gets hurt and frankly, if you lose, there will always be another house. Always.

So, to conclude the warfare theme, most nights I download about my latest turf war battles on Skype, to my camouflage draped husband somewhere in the desert.

The irony is not lost on me, in case you’re wondering.

Apaches whirr overhead and he has an SA 80 submachine gun nestled on his Army issue pillow (I had casually written AK47 but I am peevishly informed they are blo*dy RUSSIAN). For the record he’s relieved to have got shot of Gary Barlow but there’s always a spare tent for Katherine Jenkins.

– but I digress.

We debate again that wars are won not through fire power but through empathy, relationships, intellect and above all diplomacy. Funnily enough, rather British traits, I like to think.

But through the staccato link that Skype allows us, he solemnly intones for my umpteenth time of hearing the British Army’s rallying cry to all those troops fearful of entering the battle zone.

“Suck it up sprog and crack on”.

The Journo and the Oligarch

Featured

I called up a terribly upmarket Estate Agent I know. Average sale £7m, he doesn’t sell flats, he sells ‘residences’. In fact he doesn’t ‘sell’ at all, he merely gives hand-picked potential buyers an opportunity to buy. I needed a favour, a very serious journalist wanted a potted tour of the super-rich lifestyle in London. Could we have a poke around some of his fancier listings? We will be terribly well behaved, I promised.

Hmm, he mused, my clients are terribly discreet people, they wouldn’t want a journalist poking around. However he offers me a couple of South Ken basements that were empty. Oh please! I exclaimed, we need some serious bling, not an Arab students damp homework pad.

Well, I suppose if the journalist didn’t speak, didn’t write specifics and you pretended they were a colleague, I may be able to show you a £30m Oligarchs den… Bingo, I feel clever!.

We met on a Knightsbridge street corner. Agent suited, booted and silk handkerchiefed. Journalist in duffle coat, Clarks shoes and carrying a practical shopping bag.

We rock up at a very swanky building. The immaculate porters are Gucci clad and muscles bulge through the perfect cut. These are no ordinary porters, there are no smiles. They wear the look of men who can kill with one Mr Spock hand movement. Our Agent answers security questions and then takes us to the centre of the cavernous marbled foyer and whispers ‘I shouldn’t be doing this’, there is sweat on his upper lip, ‘ there are some things you need to know… when we get into the lift there is video and audio surveillance. When you are in the apartment, ditto. Everywhere you go you will be on camera and on audio. YOU SAY NOTHING!’

‘AND’ he flushes ‘I have just been told the owner will be in’ – he turns to me. ‘You will probably be interrogated’. He then briefed me on what I would say. Apparently I have a very wealthy client, I am to be as vague as possible because this particular Oligarch has far more enemies than friends. If he gets the slightest hint that my ‘client’ is from the wrong group of Oligarchs, THERE WILL BE TROUBLE.  On the bright side, he chirps, they have switched off the retinal scanning entry thingy.

He turns to the journalist and says ‘What is your name? she squeaks ‘can I be Mrs Smith?’. That’ll do, he says.

I try to wipe thoughts of container ships headed to Murmansk out of my mind but Journo and I look at each other, now not feeling at all clever and both wondering if we should leg it.

Nevertheless, we enter the lift. Not a sound is uttered and we all stare at our feet and I wonder how the hell I got myself into this.

Lift opens and we sink our way through carpet two inches deep to double mahogany doors. The retinal scanning apparatus blinks at us but the doors are opened by a wizened old Babushka who ushers us in. The owner is waiting for us. Piercing eyes and a charmless demeanour. The words ‘never smile at a crocodile’ pop into my head.

I am introduced, as is ‘Mrs Smith’. Oligarch wastes no time on pleasantries. ‘Who is your client?’ Oops, wasn’t expecting quite such a closed question, major wriggling is called for. I inform him that my client is a young Muscovite but for discretion’s sake I must withhold their name at this stage. WRONG ANSWER. His eyes narrow and he turns to the Agent. ‘You know I insist on the names of all potential Russian buyers – I am disappointed’. Ooh blimey, you really don’t want to disappoint this chap and the thought of him twigging I am poking around his residence with a national newspaper journalist makes me feel faint. The Agent visibly colours and I wonder if they make Tena’s for men but he suggests they discuss later and could we have a look around. Gruffly he concedes and we start our tour.

Frankly, neither the Journo or I gave a toss about a tour at this stage but we went through the motions. Black silk bedding. Tick. Half naked pics of the latest wife. Tick. Personal spa with massage tables and white robes. Tick. And so on. However, Journo and I just shuffled through each room miserably, concentrating on saying absolutely nothing and avoiding even the most furtive of glances under the Big Brother spotlight.

Having allowed the minimum polite amount of time, I say with faux cheerfulness, ‘We mustn’t inconvenience you anymore than we have already’, but as we all stand uncomfortably in the mortuary like kitchen, the Russian isn’t having any of that. Mr Oligarch wants to chat. Oh God.

He wants my name, my company name, where’s your card? where do you live? Journo’s eyes are wide with a semblance of terror.

Sod it, I think, ‘I have another appointment, must dash’, I say in a rather pleading manner to the Agent. Finally we are ushered out through whence we came.

Remember Michael, says Oligarch with wagging finger, I want names.

We reach the lift rather faster than on arrival, in fact I contemplated taking the fire escape for speed.

We stifled our giggles of relief until past the Stasi porters and out of terror firma.

I turn to the Journo. ‘I like to see my name in print as much as the next media tart but never again, NEVER BLOODY AGAIN’… She nods furiously.

Prime Crummy London.

Featured

A current search of mine is for a ‘do-up’ in prime central London. Lick of paint, add a white shiny kitchen, do a Kelly Hoppen greige on it and flog it on for a few more pennies. You know the score, I want crummy..  Gotta be easy eh?
Err. No.
It seems everything in London has already been ‘greiged’. Prime London is a sea of wide boarded light oak flooring and grey velvet sofas with grey velvet cushions. Everywhere is dressed with ‘stupid silver stuff’ (I don’t call it stuff). Silver lamps, silver objets, glass and silver tables. Silver antelope heads, silver sunburst mirrors. Every kitchen has white Corian worktops a Prosecco cooler and a three foot high tap that sprays your crotch. Hi-tech everything is de rigeur- you need a masterclass with Stephen Hawking to switch on the lights.

With price per square foot the Holy Grail of London property, every square inch has been eeked out. Meedja rooms are hewn from the subsoil. There are ‘sort of’ kitchens squashed into corners of living rooms.  Mezzanines scraping your head to provide a curtained master bedroom (no sex please, I have a mezzanine) and bathrooms so small you can brush your teeth and shower your bum at the same time.

But they do come with a new and rather desirable upside now hitting my in-box- a price reduction. This is because little of the money sloshing around prime central London (and there is plenty) wants them. What this cash really, really wants is a doer-upper, with a chance to make a swift buck and to greige it themselves. And they will pay for the privilege. Really pay.

Each day I call Agents and scour properties for tell tale signs of ‘tiredness’. Any opportunity to dig down, build up or plonk on a side return is pounced on by me… I am closely followed by the jangling coins and the quivering jaws of every Tamsin, Dicky and Henri with a trust fund, bonus or a dodgy accountant.

The zenith of property finds is the ‘old lady dowager just died’ property. No mourning in London. Pink bathrooms, an old electric ring cooker in the kitchen and a smell of wee are guaranteed to send buying hearts across London pounding. At one of these rare occurrences recently I was milling with a throng of unshaven geezers with steel toe caps peeling off ‘monkeys’ to the cabbie. Long tressed Chelsea housewives with iced expressions and City boys arriving courtesy of their Addison Lee corporate account. All eyeing each other up venomously and all with a determination to pay whatever it takes to get it. It’s crummy, so it’s very yummy. The get rich quick crowd and the Chelsea Sarah Beeny’s fight to the best bid death.

And, you know what? They will pay too much. They will add a mezzanine, pay £500pw to rent velvet sofas and they will greige it. They will whack it on the market at an outlandish sum and find that it sits – and sits, because almost everyone is looking for a ‘do-er-upper’ just like them. Then they will reduce the price (because they have borrowed up to the hilt) until they just about claw back what they spent on it.

If you want a home and a deal in Prime Central London- don’t dismiss something fully blinged and horribly over-spent on with the oft heard words ‘I’m not paying for someone else’s profit’, because you probably aren’t.

Instead, why not kick off your Tods on the underfloor heating and enjoy the spoils of someone else’s pricey re-plastering, re-wiring, re-plumbing. Take their Miele appliances, the latest Megaflow system and the expensive flooring. You don’t like the mortuary style kitchen? then replace it. You don’t like the sanatorium white walls, paint them.. buy right and you’ll probably still be in credit. And best of all leave them with their months and months of negotiating with planners, screaming at labourers and sleepless nights as their overdraft facilities slipped away, along with any profit. In the fiercely competitive London market the ‘done ups’ are often a much better deal than the ‘do-ups’.

Crummy is currently far too yummy for my taste. Perhaps the cleverest thing to do in the raging price seas of London is to un-do it up?

Austin Powers goes Arabian in South Kensington

Featured

We have up to ten million pounds to spend and a client who has signed up because my blogs ‘make him larf’. I’m hoping he’s not banking on a running comic routine as I accompany him around London. He’ll soon find out I do grumpy, bitchy and sniffy far better than comedy. But at least with this budget there’s no messing around with £1.5m trying to get a bedroom big enough to extend your legs when you’re putting your tights on.

Still, we have loadsamoney and a client with a sense of humour, this looks like being a fun search.

It doesn’t start well. A Grosvenor Square apartment is dismissed on account of machine guns and Yanks in Aviators below the window. In Connaught Square Tony Blair as a neighbour wasn’t the selling point the Agent had banked on, while TVs coming out of white leather beds and neon-lit cocktail bars in Kensington Palace’s back garden grates on my clients ‘keeping it real’ tastebuds.

The riverside glass sub-penthouse (the Agents laboured description ) facing Cheyne Walk is greeted with guffaws. And before you ask, yes I do go south of the river but rarely more than 30 feet and never without my trusty Kevlar vest.

Clearly nothing refurbished will work, standard London bling turns my clients stomachs. So I take them to an Arab owned flat with 16 feet ceilings overlooking Hyde Park. It is grotty with potential. They love it.

Negotiations start which end up at full asking- £6.3m. ‘Job done’ I muse, which is always dumb, because it is not. Apparently we need to grease ‘the Mrs’ hand with a few more Dinar for her to give up her London shopping pad. We walk away at £7m with a sucking lemons face because it is still ‘not quite enough’ and leave a stinging flea in the Agents ear.

Panic descends because the clients have now fallen in love with overlooking Hyde Park, being next to the Albert Hall and wanting a refurb. My suggestion of One Hyde Park is met with eyes lowered and a sotto voce ‘Do I look stupid?’

As for the Lancasters, I’m afraid the striking distance of hooka pipes and goat kebabs didn’t float my clients boat.

This is not the widest geographic remit I have ever been given (equating to about 200 yards) but lady luck smiles on me.

An ingenue agent punching well above his weight has access to a flat in the same block as the loved and lost Arab pile. I am sceptical but on entry smell a gem, albeit a comic one. My heels sink into deep 70‘s shag-pile and we enter the mens smoking room overlooking the park. One wall is a 1970‘s mirrored bar fit for any 6 star Jumeirah and suedette sofas Jason King would die for. The bar conceals itself remotely leaving demure bookcases, an essential requirement for when a Princess pops her head around the door to see how the Princes’ tea party is going.

The ladies have their own similar room, wall to wall with silk clad seating, silk walls and a silk canopied ceiling. In each there are chandeliers the size of a Chelsea Cloisters one bed flat- blue for the boys, pink for the girls.

As expected the bathrooms were black (apart from the limescale)- 1970’s specials with curtained corner baths, gold swan taps and more chandeliers. Then the piece de resistance in the Master. The circular bed with upholstered shell canopy, built in ashtrays and fridge, oh and of course the ‘overhead mirrors’.

What’s this button? I ask. The Agent and I try it out. Ooh, it revolves. He and I resist the temptation to jump aboard. Flaming tempting mind. Must say I haven’t had such a titter since a particularly obnoxious Rupert stepped his Gucci’s into an Oxfordshire horse pat.

I call the client ‘You wanted comedy with your property search?

How about Austin Powers goes Arabian.. It’s a cracker! but just one thing before you see it. If I get you a good price, can I have the bed?

I loathe Vendor Viewings


Heart sinks, there is an audible sigh and an under the breath ‘bugger’ when the Estate Agent utters the line “The Vendor will show you around”.
Now I can forgive the odd vendor viewing at weekends or evenings but this is a focus on those Vendors who ‘insist’ on doing them all.. Some truisms:

They regard the Estate Agent with disdain and know they can ‘sell’ their house better.
*that’s why it’s been on market 12 months at 25% too high*

They WILL follow you around with a look that says ‘you’re going to pinch something’.
*thanks luv but your Capo de Monte is safe*

You will hear the line ‘We have been so happy here’.
* A rare outing for my cocked head and faux ‘Aww, how sweet’ face*

If it’s a divorce you’ll no doubt get the one who doesn’t want to sell.
*Awkward*

It is made very clear that the hot tub is NOT STAYING
*Phew bloody phew, they just don’t make Civit Bang strong enough*

We built the annexe for my Mother.
*An effort not to ask ‘Erm, did she die in hospital?’ while you scan for stains.*

‘This is the kitchen, my wife’s domain’ followed by loud guffaws.
*It’s how he tells ’em, sigh*

The loo is now a WC, the lounge is a ‘main reception where they like to entertain’ and there is a ‘master suite’ because it has a corner shower and fitted louvred wardrobes.

You must view the eaves storage and the attic where he laid the floorboards himself – there will be a train set.
*15 go’s at pulling down a half tonne ladder and just missing the kids heads*

‘We’re leaving the sauna, we’ve had hours of fun with it’.
* It’s an airing cupboard*

‘We don’t have to sell’
*Don’t tell me!.. ‘You’ll move for the right price’*

‘I’ve been on Mouseprice, the house over the road sold last year for £50k more’
*yes love but that’s twice the size, doesn’t have swirly carpets or a gummed up avocado jacuzzi*

My clients and I wander the property in abject silence, arms clamped to our sides taking turns to say ‘lovely’ – as the Vendor stares at us like a cardigan clad Norman from Psycho.

These are the people who take the stair carpet, every shrub over a fiver and leave wires where the B & Q wall lights were.
So yes Mr and Mrs Vendor, I know your type and whilst I may be saying ‘Lovely’…  I’m fibbing.

UK House Price Predictions 2012

Featured

Prime Central London will remain buoyant due to lack of supply. Overseas buyers who are driving this market will not be any less keen in 2012, the European crisis will have no effect. However this market bears no relation to the rest of the Uk there is no ripple effect that is tangible, it is it’s own micro economy.
I predict a 5% rise in 2012 as supply will remain low.

The UK market as a whole will be a case of increasing North South divide, with the further you travel from London the worse the price falls and difficulty in selling will be.
However I do not see the UK market ‘crashing’ even though logically it should. Low interest rates mean relatively few repossessions and distressed sales (although more than 2011), as existing mortgages remain very affordable. Supply will remain low and with renting becoming outrageously expensive people will still want to buy, if they can get finance. Supply and demand will thus create an artificially stable market. Of course when interest rates rise this will all change but that is not likely to be until 2013. I suspect that prices will drop overall about 5% in the South East. However this this average is made up of desirable properties not dropping at all and compromised properties dropping significantly, as buyers will be extremely cautious and discerning.

The UK as a whole will consist of hotspots and areas severely hit by economic woes. I believe that UK house prices as a whole will fall 6% in 2012 . Average house prices of course should be taken with a pinch of salt, there is no such animal. As a visual roadmap, I see price falls rippling out from London suburbs in concentric circles, getting worse as they spread. There will be hots spots of stable economy towns and these along with very desirable properties will be somewhat protected.

Along with PCL the only other positive area of the market will be the continued rise in rents, the continued difficulty in getting mortgages will mean even more people will be forced renters and not just potential first time buyers. I predict rents will rise another 5% minimum in 2012 simply due to supply and great demand. However a caveat to Landlords: rents are becoming unaffordable and a large swathe of tenants are paying their rents on credit cards and worse. Non payment will become far more common due to pure unaffordability.
A fair, reliable income is far more profitable than the cost of evictions for non payment. As for the moral argument… Another time.

Buying Agent sells her house. Part 3. The marketing

Featured

2nd week of August 2011

Photography done and it looks lovely.  Not sure about the words on the brochure but I figure no one reads them anyway, I don’t. All I need is a postcode, as many photo’s as possible and a floorplan, then I can make my decision to view.

Starting to get a bit frazzled. Dreading having people through my house. I am not Mrs Tidy and keeping the place ‘right’ will be a bore. Also I really find the thought of people viewing my house as quite upsetting. A home is not a commodity, no matter how hard you try to pretend it’s just a ‘transaction’.

Third week of August

With the brochure ready I suggest to the Agents that they call their ‘hot-box’ buyers. No, they say, we would rather give it a proper launch to maximise the excitement. I hope they know what they’re doing. D Day is set for 6th September. Schools are back and hopefully the buyers are hitting Rightmove, checking their emails and planning on getting into somewhere new before Xmas. I know full well that I have a 6 week marketing window before the buyers go into hibernation and the economy probably implodes. Fingers crossed.

First week of September

First phone call comes in- Can I bring someone around on Thursday 8th September? Then another call- I have two first viewings. More phone calls, and more viewings are booked in for the following week. I find myself interrogating the receptionist making the bookings. Are they in a chain? What LTV mortgage do they need? Do you know them? When I started asking if ‘they are nice?’  I decided to shut up. I was developing into one of those ‘hands on’  sellers that I despair of.

Thursday morning.. lot’s of Febreze, cat litter box cleaned and hidden. Bed’s made, which is a first. Cut flowers plucked from garden and I even start thinking about brewing coffee, I allow myself a wry smile and stop right there on principle. If it’s going to sell, then the smell of cookies and a cynical attempt at ‘you too can live my pretend lifestyle’ ain’t going to be the reason. I then get the hell out of there.

When I get back – they are still viewing so I hide down the lane. I watch them leave and pathetically leap on the young Estate Agent James for feedback. ‘The first one said over-priced- although his wife disagreed’ My hackles rise. Over-priced? Over-priced, I hear myself getting shrill and all the advice I give people about ‘listening carefully to feedback’ get’s dumped as I explain to the patient young James why they are WRONG!

What about the second couple? I ask

‘They seemed to like it’ he says. The Agent then has to endure my picking away at his statement. How d’you know? What’s their position? What about price? I am even annoying myself.

The next morning James calls with feedback- I am impressed. He recounts that he met the ‘might be interested’ couple in the pub last night and they were poring over the brochure, which he felt was a good sign. The first couple were ‘still thinking’ and he had yet to talk to the second couple. He tells me that this second couple were despondent about ever finding a long term family home, so they had reduced their price and search to an in-between’ townhouse which they would stay in for a couple of years. James had called them to say ‘Hey! I think I might have that dream house you really want’. Clever James- creative thinking and knowing your applicant list well is how good agents do deals.

Two hours later James calls again. He has an offer. £25k below asking- at the level I actually think it is technically ‘worth’. They are in rented. 60% LTV mortgage agreed.

I ask James ‘how much they liked it’ James tells me ‘she’ walked through the door and said ‘it’s perfect’ and didn’t stop beaming. That is what I want to hear, because that is what my reaction was. I want the buyer to have complete emotional buy in- if they have that then they are far more likely to breach the undoubted hurdles that crop up during the buying process. If they are buying on a practical basis they are far more likely to be swayed by the forthcoming economic maelstrom or by any crappy legal woes.

‘Go back and tell them I am very keen to do a deal but they were the first through the door and I have four more viewings booked already. I would be foolish to take such a hit straightaway. However, I make it clear to James to not lose them. I tell him that I would be prepared to look at less than asking but when pushed for a figure I say £5k more than I would actually take- gotta be careful, because if I told him my actual bottom line- trust me, that’s all I will get.

Phone rings ten minutes later with a higher offer. This is a very good sign. These buyers mean business, no messing around, it shows they really want it. This offer is £10k more than before- another good sign, they aren’t playing silly beggars with £1k increments. I want to close this. The thought of no more people coming around is delicious. I go back with a split the difference offer of a couple of K, 28 days to exchange and 28 days to completion thereafter and the deal is done. This has taken 22 hours. The viewings booked for next week are cancelled and the listing goes straight onto Rightmove with a big ‘under offer’ across it. Even in this market, with decent property, decently priced, ‘you snooze, you lose’.

My head is spinning. I need to find somewhere to live. I am going to move into rented. That will be straightforward, won’t it…?!

part 4 soon- sales progressing and finding a rental.

By the way.. I am rather excited at being nominated for Primelocation Blog of the Year again. A quick vote would be everso appreciated 🙂 VOTE

Buying Agent chooses her Estate Agent. The Diary Part 2

Featured

So the decision has been made to sell and now I have to decide which Estate Agent to use. I am relishing the prospect about as much as I relish bikini shopping. I have three choices, the middle market brand, the top end Ruperts or the village independent. Three choices and three goals- top price, least hassle and FAST, oh and one more esoteric need – how to put this delicately, hmm.. I don’t want to have to deal with anyone thick.
I have a middle market house which is quite individual (my use of the word is different to an Estate Agents- when they say ‘individual’ they mean odd, it isn’t). It has no major flaws such as road noise or structural or covenant issues so it is not technically a tricky one to sell. I decide to rule out the middle market brands simply because they don’t bring anything particularly special to the table, which leaves me with the independents in the village or Rupert.
The Agent’s in the village are pretty good and have the advantage of picking up specific buyers for the village and cheaper fees but will they attract and give confidence to that most delicious thing on a country agents wish list… The London buyer? Those lovely ingenues with the tendency to pay more than they have to. As a seller I’d obviously quite like one of them and they are just that bit more comfortable with a big posh UK brand, they are given the confidence that the price is right ‘because Rupert said so’.
The Ruperts (there are two to choose from in the town) also have the benefit of really classy photography/brochures and (here comes the contentious bit where I grab my tin hat), their Negs tend to be brighter. Like anyone, I want to squeeze every last penny out of my major asset. Their fees will be higher but I am gambling on getting a higher price which will cancel it out. On balance I think my particular house, in my area, is a good match for a high end brand, so (with a modicum of shame), I am going down the Rupert route. Having spent two years tweeting, blogging and taking the extreme Michael out of Rupert, his quilted Barbour and signet ring, the irony is certainly not lost on me.

I decide to only call one of the Ruperts in- why not both? flimsy reasoning but based on me wanting as painless a process as possible. One of them, when I have walked in on business over the years has been less than friendly – the other Manager, who I am inviting, treats me like a Goddess and makes me roar with laughter, shallow but pleasing and as simple as that. I really can’t be *rsed to deal with a snotty so and so.

So I ring up the Manager who makes me laugh and ask him just one question: Is my house an OK price for their office – or will it stick out like Katie Price at a Cadogan Square tea party. He reassures me that it sits just fine and they have plenty cheaper, sorry ‘less expensive’… I must remember we’re in Rupert territory. Having braced myself for the process (and removed undies from radiators, cleaned out the cat litter), I ask how quickly he can come around. Hmmm, slight hitch, he is off on holiday for two weeks, he will send his second in command and a Neg around. Hmmm again, young Ruperts, this needs preparation I think, as my eyes narrow. I am almost (not quite) ashamed to say that I find myself thinking along the lines of ‘Do they know who I am?’. They’re not going to bring me one of your bloody market reports are they? You know, those ones’s where it’s always a good time to buy AND sell. I decide to take no chances, ‘Right’ I say ‘I am going to send you some of my blogs and you are going to make sure they read them, starting with ‘Prince Charming The Estate Agent‘. Oh, and any hint of smarminess and they’ll be wishing they worked for Spicer-Haarts’.

Truth be told, I am a bit disappointed, I was buying into grey haired, older than me Estate Agent with a twinkle in his eye, and I am getting his mini-me’s. On the morning of ‘the visitation’ I am surprisingly agitated but clearly not as much as the frightened little rabbits who present themselves on my doorstep. Heaven knows what fear of God their boss put into them. I let them have a wander around, Estate Agents wandering around my house, evaluating, appraising,nose poking, eurgh horrid. Hard as you try it’s tough regarding your home as a commodity- few manage that emotional sidestep.

‘So let’s talk price, what do you think?’ I ask them. There are almost perceptible beads of sweat appearing on the upper lip of mini-me number 1 and boy number 2 fidgets. If I was a cruel and cold buying agent, I might be taking pleasure in this. No comment. ‘Well, over the road sold for X’ pipes up one. ‘No it didn’t’ I point out. ‘Yes it did’ he replies bravely. I bite my lip but not quite hard enough. ‘Lets agree to differ’ I say ‘but I do know the Vendor and the buyer and I checked Land Registry’. Cheap shot, quite possibly beneath me, I chide myself… but only a bit. However, I do remind myself that it helps if your Estate Agent likes you.

No 1 suddenly blurts out his view on the value, ‘excellent’ I say, ‘just what I thought’. They hadn’t tried to please or buy me with an inflated price. There is a palpable outlet of breath and relaxing of muscles all round and smiles. So, shall we put a little bit on top (3%) so the buyer can knock me down a bit and feel he’s getting a deal and I have the chance of getting a bit more than its worth if it gets significant interest? We all agree.
‘Onto your fee’ I say.. Apparently head Rupert has told them to give me a discount but it’s still 1.5%, I am OK with that. I want the office to be motivated, after all they are on commission and they might be keener on other higher fee properties if I really screw them down. Besides, if I am right about the quality of the team they should make that fee back for me through intelligent negotiating. Slight hitch when they tell me I have to pay £650 up front for the photography, EPC etc.. humph, I hadn’t banked on that. However, really good photography is key to marketing and to be fair, I expect my clients to pay up front because it shows commitment and weeds out the tyre kickers, so I find it difficult to whinge. I have a go mind, but they are intractable.
Right guys, we have a deal, they seem shocked that I’m not going to delve into the minutiae and make their lives just a little bit miserable. Why would I do that? I want them to really want to do a good job for me and the more they like me, the more that is likely to happen.
They approach the front door to leave, far more relaxed than when they arrived but I have to say ‘just one thing’ and they breathe in and eyes dart ‘I do no viewings, NO viewings ever, I never want to be present when someone is snooping around my house, that’s your job’. ‘Of course’ they reply, clearly relieved I hadn’t dumped something tricky on them.

So, I’ve gone and done it now, I’ve hired myself a Rupert and whilst I think I have made the best choice for my specific property, I must confess that at the thought of what is ahead, my stomach does do a little back flip.

Part 3 soon… let the marketing commence.

Vendors, this is your two week warning! Take the blo*dy offer.

I wrote the post below back in February 2011 when frankly I could see the writing on the wall. I could see the emergence of over-inflated asking prices and Vendors who’s price expectations were way and beyond what they should have been. This was partly the fault of Estate Agents, with available listings at the lowest levels for decades the easiest and quickest way to be successful in a pitch to prospective Vendors was to price high. But Vendors are not blameless, inherent greed allowed them to ignore common sense and allow their properties to sit on the market getting no offers, dismiss low offers and ignore suggestions of price reductions. This year both Vendor’s and Estate Agent’s have come un-stuck as a result. Transaction levels are through the floor. Estate Agent’s have not been able to sell their over-priced stock (and each one of these costs them money) and Vendors have often ended up taking a much lower offer 6 months down the line as their property sat around becoming stale and thus unattractive to the market. Vendor’s and Estate Agents, today is the 23rd October 2011- here is your 2 week warning;
If you don’t do something very fast, a price reduction or taking that offer you think is too low, you will be whistling until February at the earliest and I guarantee now that you will be getting a lower price than any offer on the table today….

Dear Vendors,

Working on the premise that you are a Vendor who really needs to sell, as opposed to a ‘let’s see what can I get’ tyre-kicker, here is my blunt advice:

You have put your property on the market and one of two things has happened.

Nothing.
or
An offer straightaway.

Why is nothing happening?

As there is a lack of good quality stock at the moment, chances are your property is over-priced or there is something wrong with it. Either way, it is over-priced.

An offer straightaway? Great, but I bet if it’s not the asking price you don’t take it. And if it is, I bet you’re screaming that the Estate Agent under-valued it.

Firstly for the lucky Vendors with a quick offer. You may think this is the beginning of a huge influx of ever increasing offers and therefore think you will sit back and await more pennies from heaven. Well don’t. From long experience the very first offers you get will almost always be the highest and the best. Buyers, when they are first to view on a good property will very often make excellent offers to stave off other bidders. Fresh to the market properties are sexy. If that property has been hanging around they don’t feel the need to and worry why no one else has bought it. The longer it is on the market, the worse buyers concerns about it being a turkey, will get and so will the offers. Don’t mess around with that offer, squeeze as much as you can quickly but remember it will probably be the best you get.

So your house has been sitting around for 6 weeks now, dribs and drabs of buyers no offers until one day up pops what you call a ‘derisory’ offer. Ask yourself how derisory it really is. Is it only derisory in relation to the over-inflated asking price? If it really is bad then rent the place out for three years. If you can’t do that then you are going to have to consider it, because the fact is, unless your house is in prime London or worthy of RIBA house of the year, your chances of getting more will only get worse as the weeks go by.

I am being so blunt on the basis that the market is surprisingly buoyant at the moment for Vendors but only due to lack of supply and low interest rates. It won’t last. This lack of supply is very likely to change as the year progresses due to un-employment, rising interest rates and general economic woes. When more properties come onto the market and the demand doesn’t rise, the chances of you getting the price you are offered today will decrease faster than a spider down a plughole.

If my house was going on the market tomorrow and I needed to sell this year, I would be pricing it very realistically, perhaps even under-pricing to create interest. (buyers love what they perceive as an under-priced property). If I had no offers after 3 weeks full marketing with a good Agent I would be dropping the price and I would be looking lovingly at any offer from a buyer with cash or a low LTV mortgage.

To heck with price indices and ‘what it’s worth’. A property’s ‘value’ is only ever what someone is willing to pay for it. And shortly, there will be fewer people who want to pay anything and more for them to choose from. So don’t puff out your chest and allow your ego to run negotiations.

Grasp the nettle and take that decent or even half decent offer… indecently fast.