The coalition guide to a middle-class lifestyle.


I’m not political, in my game you have to deal with all sorts, I even work with lawyers. However, now that the Right Honourable Dave Cameron has declared himself middle-class and what with him having £70m in the bank and a Baronets daughter for a wife, it seemed to me that those of us who thought we were middle class had better up our game.

I have been deep undercover (Sloane Square), to bring you the guide on how to move undetectably through the ranks of the coalition babes. It’s never been more important to have a middle class home and lifestyle. Here’s my guide to what’s in and what’s out. All hail Sam Cam.

What’s in?

Boris bikes. For when you don’t want to get the brand new Range Rover Sport out, nothing shouts ‘I’m coalition middle-class’ better than one of Boris’ bikes.

Audi R8 . drive it round Notting Hill streets dead fast, especially when you’ve got nowhere to go.

Staff. Yes, you can call them that again. even though last year you called her an au-pair. Make sure they’re multi-lingual but preferably Mandarin speaking, East European is so last year. In addition, a Filipino maid sleeping off the kitchen is the pinnacle you should aspire to.

Ballerina flats. Blue for Waitrose, Red for the school run, (so the  Mums think you’re racy), and Animal skin for Kir Royales with the girls.

Byrons Burgers. Posh burgers and Boris’ favourite family watering hole. There are no plastic gifts for the kids which is obviously a  good thing.

Brio. Wooden toys for the kids are de rigeur. They won’t play with them but that’s not the point. They cost a bomb and they’ll look fab on the shelf

Laduree macaroons. Five quid a bite.

Chandeliers in the kitchen. Yep, I know, how d’ya get the chip fat off all those dangly bits?  Please! That’s the Filipino’s problem.

Lacanche. French range cooker. Get the blingiest one you can, the more gold the better. Stretch yourself and go for the £37k one.

Dyson air multiplier, only for show, who needs a fan in the UK anyway but they are expensive and everyone knows that, so perfect.

Daylesford organic, favoured watering hole for Yummy Mummies. Eight quid for coffee and a cake shows everyone you have money to burn, which is the point, innit.

Festivals,  Pricier, colder and far more miserable than a week in Barbados but you’ve gotta be seen there. No tents, it’s got to be a Yurt or a Winnebago. It’s all about ‘Glamping’ these days.

Flat White. Cappuccino’s and lattes are so last year. The flat white is the only one to order, it’s erm, not frothy man.

X Factor. Simon Cowell is rich, he’s blingy and he’s unrepentant. Your perfect role model, watch it.

Apropos glass box extensions. Bolt them onto your Edwardian semi for that contemporary feel of space and light. Ignore the soaring temperature and the green slimy roof you can’t reach to clean.

Harrods. Trust me, Qatari’s are much cooler than Egyptians… Watch out Selfridges.

Kiehls moisturisers and shaving stuff for men. Just make sure your purchase comes in a Harvey Nicks bag for perfect metrosexuality. Less than 16 squids on shaving foam? Shame on you.

Baby names. If it’s a boy, name it after a pet. Felix, Oscar, Buddy. For girls name it after a place. Florence, Sienna, India. I shall gloss over the fruity ones thanks Gwyneth Paltrow.

Monmouth coffee. Never heard of it? Tsk.. it’s the only coffee to have in your skinny flat white.

Garden office. Insulated, heated, and painted in one of the latest ice cream coloured pastels. Gingham curtains and you’re all set for that ‘Calamity Jane does the coalition’ look.

Skandium. Scandinavian furniture. Sorry, Scandinavian furniture that’s even too expensive for the Scandinavians, so they sell it in Knightsbridge.

Divertimenti. When you’ve been in Skandium pop down the Brompton Road and buy all your kitchen stuff here. No, £35 for a melon baller is not too expensive.

Superhuman. If you don’t have this bin, the two compartment recycling one,  your truly middle-class guests will truly gasp in horror.

Google Street view on your car Sat Nav… OK, it only comes on the new Bentley Continental, but whats wrong with that? Just make sure it’s Azure blue.

iPhone 4, iPad, anything Apple. Obviously.

Photo volcaic anything. Inefficient, expensive and ugly. Attach to the roof to make sure your neighbours can see them, they shout ‘I’m rich, so can afford to look green’.

Sub-Zero. The only fridge freezer to have. Ten grand, don’t argue.

M&S frocks, befriend the chairman to have a bespoke one made. Ideally it should have a pussy bow for that real Tory wife style.

Wellies. Jimmy Choo or the latest Hunters are the only ones to have. Multi-coloured Cath Kidston-esque ones are only for Chav’s. There.. I’ve said it.

What’s out?

Aga. Not blingy or expensive enough. As for the Emma Bridgewater spotty one, it was never in.

Cath Kidston, at blo*dy last. Seeing her oven gloves on the reduced shelf at T.K. Maxx made my 2010.

G-Wiz. Apart from looking ridiculous, owners are discovering the £3k cost of a new battery. Coming to a tip near you soon.

Henna Tattoo’s. Embraced your ethnicity?… No of course you didn’t look patronising and silly.

Prosecco. It’s the real stuff or nuffink.

Cupcakes. So last year sorry… it’s all about Macaroons for you now.

Fairtrade. ‘Fraid that’s a bit last year what with all them air miles. Supporting the Cotswold smallholder who hand washes his fake parma hams is much more Dave.

Green and Blacks chocolate… they sell it in Somerfield for God’s sake.

Prius. Laughing stock, don’t do it.

Au Pairs. See ‘staff’ above. ‘Au pairs’ doesn’t work anymore. Kerry Katona has one.

Nespresso. The beloved ‘pop it in’ plastic coffee maker beloved of Journo’s and Foxtons receptionists is out. Simples.

Feature walls. How long could anybody look at cerise and silver peonys the size of your head anyway.. good riddance.

Just when we’d learned to drink Prosecco instead of Champagne and almost felt good about driving a Prius, we now need to up the ante on overt consumption. Just think 1980’s. If your Mother says it’s a waste of money, you’re right on the money, because the ‘innest’ thing of all is CASH. If you’ve got it, flaunt it.


Who lives in a house, (with a car), like this?


A little tip when you are house hunting. The car parked outside should give you a darn good idea of what you will find upon entering. I shall run through the ‘buyer bewares’ below.

The car will have a National Trust sticker.The house will have swirly and sculpted carpets and an Ercol coffee table. A standard lamp with original 1950’s tasselled shades. Kitchen will be an homage to formica, usually yellow and will have a serving hatch to the G-plan furnished lounge-diner. This will have an artexed ceiling and wood chip paper on the walls. All walls and ceilings will be freshly painted with silk-finish paint. This will not be intentionally ‘retro’.


It’s all about Retro-mania these days.


Have you ever tried getting wood-chip paper off?

Mini One.
The car will have a name and the Vendor will be a single female. There will be cuddly toys and heart shaped lace cushions piled up on the bed.  Audrey Hepburn or Marilyn Monroe black and white photo’s will be on most walls. The DVD collection will include Bridget Jones, Four Weddings and anything with George Clooney in it. The kitchen will provide just enough space for 3 months supply of Slimfast and Whiskas. There will be a lot of pink.


There will be lots of shoe storage.


Getting rid of the smell of cat.

Porsche Boxster
The Vendor hasn’t quite made it or he would have a 911 or at least the ‘S’. Therefore the bathroom fittings will be Philippe Starck-esque, the kitchen John Lewis not Bulthaup and the furnishings Habitat not Conran. Bedding and towels will be of a dark colour to reduce the need to launder and the bed will be one of those low wood base things that you gash your shins on. Don’t look under the bed.


The kitchen will be pristine, other than the microwave with exploded bolognese interior.


There will almost certainly be a hot tub to dispose of.

Land Rover Defender.
There will be gun cabinets and an Aga. It will smell of Labrador and un-rinsed waders. Linoleum will be the floor covering of choice, even on the stairs.
Furniture will have been handed down from Granny in the ‘big house’ and there will be a scullery. You won’t be able to see the farmhouse kitchen table for the back copies of The Field and horse sized worming syringes.
Don’t expect Central heating or double glazing, that’s only for the Prols.


Your Notting Hill friends will be dribbling with envy at it’s ‘shabby chic authenticity’


Actually it’s just upper-middle-class shabby, bloody freezing and in technical parlance… ‘a money-pit’.

Mercedes SLK

This is a girls car. The house will be a girls house. It will smell of Jo Malone and flowers she has bought herself. The bathroom will be a sanctum of candles and potions. The bedroom will have a metal framed bed and White company linen. A silky La Senza bath-robe will be hung behind the door. Carpets will be cream and you will have to take your shoes off. There will be lots of photos of her looking sultry and of nieces christenings. You will be able to self-help yourself to your hearts content from the bookshelves. Nigellas ‘how to be a domestic goddess’ will have remained unused. Like the kitchen.


You wont need to buy your own festoon blinds and every door you open will have a full length mirror.


If you are a bloke, you will have to rip out the cream carpets and replace with practical cheap laminate.


In London this will be the Mrs’ car for taking kids to the prep school. She will have forgone the Aga for a Falcon and will absolutely have a Sub-Zero fridge freezer and a Miele steam oven. Everything in the kitchen will be from Divertimenti, the rest of the house will be interior designers own sources, which means Skandium and Conran. There will be ‘mood lighting’ and a Bang and Olufsen sound system. One bedroom will have been made into a walk-in wardrobe for her. This will smell of Diptyque and there will be a tie rack for him.
Only other concession to Mr will be a half landing study for his Macbook and his collection of comics he saved from the skip.


Lots of state of the art gadgets.


You will never work out how to use any of the appliances, the Lutron lighting or the sound system.

And my favourite…..

The Toyota Prius

This is a Fulham Victorian mid-terrace, or Clapham, Chiswick… you get the picture. The front door will be Farrow and Balled and an Abel and Cole organic veg. box will be on the doorstep. A yoga mat and the family Crocs will litter the hallway. Windows will have plantation shutters from sustainable wood. The eat-in kitchen will have a scrubbed pine table with old church pews and Boden catalogues. All the floors will be stripped pine with Kilim rugs everywhere.The bookcases will be full of Vegan eating and  Rough Guides to places hot, dirty and third world. You will need to rifle through the top shelves to find the Tantric sex ones.


They will take the Kilims with them.


After all those years of Waitrose bio-cleaning products, you’ll need industrial strength Civit Bang to clean that bathroom.

Oh,  just one more thing…… his Aston Martin will be parked in the next road.