A Buying Agent’s sad tale of a ground floor London apartment

 

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I really, really wanted to like this flat, with £2m burning a hole in my pocket my fingers are crossed. It’s over-priced but I’ll address that later, if I like it.

It’s in one of my favourite blocks in Chelsea, where I have just completed on a second floor flat. It has gardens emulating a mini-Hampstead Heath and a really nice ‘feel’, an unquantifiable but essential ingredient. Short walk to a tube and to the Kings Road makes it a spot on choice for my clients. But there are two problems I know I will have to overcome. Firstly it’s ground floor, secondly my client has no vision and can’t see past the wrong colour sofa let alone bigger issues needing creative thinking. However, I enter with hope in my luke warm heart.

It has been ‘done up like a kipper’. A beautiful Gleneagles breakfast kipper rather than an Iceland boil in the bag version.

Corded wool carpet everywhere. White shiny kitchen. Quality dark wood doors. Zebra print accessories and stupid flat sinks that hold a centimetre of water. All very predictable Chelsea 2011 but it’s what my client wants- a walk in, drop your suitcase, Harrods take-out and shake your cocktails pad.

The developers have really gone to town, spent a fortune and have done it almost perfectly. Almost.

It’s a ground floor flat and as such at least 50% of your possible viewers have disappeared at Rightmove stage. It’s a big issue. Oversea’s clients will worry about it as a secure lock-up-and-leave. Women will be worried about security and all will be concerned about people peeking in. Starting with the beautifully dressed bedrooms. They all have lovely big sash windows and no curtains. This indeed lets light pour in but also gives unadulterated views which I struggle to tear myself away from. All the bedrooms look onto a light well with what appears to be a pebble dashed, moss encrusted WW11 bunker housing boilers. At eye level. Great. Breakfast in bed watching the plumes of CO2 waft gently into Chelsea skies…. but you won’t be alone, your neighbours in all those other windows will be watching you, watching them, watching it. ‘Humph’ I think.

Then the sitting room, a lovely room but through the un-dressed windows, through the railings I stare as the neighbourhood strolls past. Almost at touching distance but most certainly at ‘locking-eyes’ distance.

‘I was hoping the ground floor issue wouldn’t be such ‘an issue’ I say to the Estate Agent. ‘My client won’t be able to see past it, whatever I say – if only they had put voile at the windows or plantation shutters that actually closed, it might have worked’.

Such a shame. There is only one thing patently wrong with this place, it’s ground floor but it seems the developers have tried to mitigate that by throwing money at everything else and hoping people won’t notice. It’s stuffed to the gunnels with glittery objets, fancy rain showers and potted orchids but all I have burnt into my retina’s is the builder walking past the window and winking at me.

This flat is not going to sell anytime soon and certainly not at anything like what they seem to be hoping for, all for the sake of a bit of John Lewis voile.

‘Actually’ says the Estate Agent, ‘the Developers, the actual money men, wanted to do something like that with the windows but their Interior Decorator said it wouldn’t go with the ‘theme’.

‘That’ll be the style over substance theme, will it?’

Silly as it seems, many buyers really don’t have vision and really won’t see past solvable negatives, so it’s crazy to freely hand those negatives to them- even on a silver salver.

The irony is, this flat was all about window dressing, except where it was needed.

…and if you would like to discuss me working on your home search .. there’s more information at www.bdihomefinders.co.uk or call me for a chat on 0845 603 6110

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